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This campaign sheds light on the importance of women in the Saudi society. It highlights the milestones Saudi women achieved during the past year, thus celebrating the National Day with a twist. Instead focusing on this day as a national one, we decided to take it to the
next level.

 

The main message نجاحك يغني لحن الوطن is translated into women producing sounds during their day-to-day activities. These sounds, when combined, create the Saudi national anthem.